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Equesse Experience events and programs allow women everywhere to actively participate in the world they love – the horse world. Our goalis to provide opportunities for women to experience and explore all aspects of the horse industry. Women consumers are bombarded daily with advertising and marketing messages.. most of which ineffectively “bounce off” them with no lasting impact. Equesse programs create a relaxing environment – or escape – from their often-hectic lives, so that messages and important information reaches them. Our unique, exciting events provide the just the right content to captivate their attention, and create moments they’ll remember for years to come.
The Equesse Ride of Your Life – On Saturday, May 10, 2008, horsepeople all across America will join together in the fight against cancer by spending time with their horses. The Ride of Your Life is an on-line fundraising initiative of Equesse and The American Cancer Society. Participants choose how to spend the day, doing whatever they enjoy most, trail riding, training, grooming, competing, organizing an event, or quietly spending time with their horse. They develop and maintain a personal webpage including photos, stories and information about what they will be doing for The Equesse Ride of Your Life. They may also dedicate their ride to someone who has faced cancer.
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